Making a brochure that does its job
Brochures and catalogues still sell, but only when they are written for the buyer rather than for the company.
Advertising consulting & studies
Consultancy and studies on advertising and promotional publications such as booklets, catalogues, posters and promotional gifts, and on distributing product samples to promote what you sell.
About this service
Printed promotion still works when it is planned around a clear message and a clear audience. We review and advise on booklets, catalogues, posters and promotional gifts so that every piece earns its cost.
For product launches and promotions, we advise on how to distribute samples and models of your products: who should receive them, where, and how to measure whether it worked.
Questions we often help with
- Which promotional materials are worth producing, and which are not?
- Does our catalogue or brochure say the right thing to the right buyer?
- Are our promotional gifts remembered for the right reasons?
- How should we run a sampling campaign, and how will we judge it?
What this service covers
- Advertising and promotional publication studies
- Booklet, catalogue and poster consultancy
- Promotional gift consultancy
- Product sample and model distribution consultancy
Please note:Our role is advisory. Printing and production are carried out by licensed providers.
How the work runs
- 1Discovery
Interviews, documents and data. We establish what is actually happening before we propose anything.
- 2Diagnosis
Findings measured against regulation, market practice and your objectives, then ranked: urgent, important, and what can wait.
- 3Design
Plans, policies, programmes and materials built for your organisation, not adapted from a template.
- 4Implementation
Rollout planning, briefings and training. We stay with you through the change, not just the report.
- 5Review & handover
We refine what we built based on real use, then hand it over so your team can run it without us.
