Writing a press release journalists will actually read
Most press releases are written for the people who approve them, not the people who receive them.
Public relations consulting
Advice that keeps a continuous line open between your organisation, the media and the public, so that people know what you do, what you have achieved and what you stand for.
About this service
Reputation is built in small, consistent steps: accurate information, released at the right moment, through the right channel. We help you prepare press releases and information that reflect openness, and plan the field visits and conference appearances that put you in front of the people who matter.
Public relations also faces inward. We design programmes that raise awareness among your own staff and strengthen their sense of belonging to the organisation they represent.
Questions we often help with
- How is our organisation seen today, and how do we want to be seen?
- What should we announce, when, and to whom?
- Which events and visits are worth our time?
- Do our own people understand and believe in what we do?
What this service covers
- Public relations strategy and positioning advice
- Press releases and media information
- Media relations planning
- Client relationship programmes: field visits and conference participation
- Staff awareness and institutional belonging programmes
How the work runs
- 1Discovery
Interviews, documents and data. We establish what is actually happening before we propose anything.
- 2Diagnosis
Findings measured against regulation, market practice and your objectives, then ranked: urgent, important, and what can wait.
- 3Design
Plans, policies, programmes and materials built for your organisation, not adapted from a template.
- 4Implementation
Rollout planning, briefings and training. We stay with you through the change, not just the report.
- 5Review & handover
We refine what we built based on real use, then hand it over so your team can run it without us.
