Before you print: questions to ask about any publication
Annual reports, magazines and newsletters cost more than their print bill. A few questions early on save most of the waste.
Media consulting & studies
Consulting for printing and publishing, newspapers and magazines, and television, cinema and radio production, as well as for organising conferences, seminars and events.
About this service
Whether you are launching a publication, commissioning a programme or planning a conference, the expensive mistakes happen before production starts. We advise on format, audience, budget, partners and schedule so that the work is set up to succeed.
We also prepare studies and information for organisations that work in media, covering production, education, planning and organisation.
Questions we often help with
- Is this publication or programme right for the audience we need to reach?
- What should a conference or seminar of this size really involve?
- Which production route gives us the quality we need at a cost we can defend?
- What does the evidence say about our current media activity?
What this service covers
- Printing and publishing consultancy
- Newspaper and magazine consultancy
- Television, cinema and radio production consultancy
- Conference, seminar and event organisation consultancy
- Media studies for production, educational, planning and organisational bodies
Please note:Our role is advisory. Printing, broadcasting and production are carried out by licensed providers.
How the work runs
- 1Discovery
Interviews, documents and data. We establish what is actually happening before we propose anything.
- 2Diagnosis
Findings measured against regulation, market practice and your objectives, then ranked: urgent, important, and what can wait.
- 3Design
Plans, policies, programmes and materials built for your organisation, not adapted from a template.
- 4Implementation
Rollout planning, briefings and training. We stay with you through the change, not just the report.
- 5Review & handover
We refine what we built based on real use, then hand it over so your team can run it without us.
