Consultancy and studies, Abu Dhabi

HR, management and communications consulting for UAE organisations

We are a small, founder-led firm. We advise companies and public bodies on their people, their structure and processes, and the way they present themselves to the media and the public.

Before we recommend anything, we take the time to understand how your organisation really works. We speak with your people, read your documents and look at the numbers. Then we help you put the changes in place.

What we do

We are licensed for five consulting activities. Clients often come to us with one question and find that it touches two or three of them.

  1. HR consulting
  2. Management consulting
  3. Public relations
  4. Media consulting
  5. Advertising consulting

Human resources consulting

Studies and consultations on human resources and workforce planning, and on raising performance by diagnosing the technical, psychological and behavioural problems employees face in their jobs.

  • Workforce and manpower planning studies
  • Workforce performance studies and improvement plans
  • Diagnosis of technical, psychological and behavioural job problems
  • Reports, professional advice and counsel
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Management consulting & studies

Management consulting and studies for public institutions and companies: how work flows, how the organisation is structured, how it is governed and where it is heading.

  • Operational and administrative process analysis
  • Process engineering studies
  • Workflow and document-cycle maps
  • Internal policies and procedures
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Public relations consulting

Advice that keeps a continuous line open between your organisation, the media and the public, so that people know what you do, what you have achieved and what you stand for.

  • Public relations strategy and positioning advice
  • Press releases and media information
  • Media relations planning
  • Client relationship programmes: field visits and conference participation
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Media consulting & studies

Consulting for printing and publishing, newspapers and magazines, and television, cinema and radio production, as well as for organising conferences, seminars and events.

  • Printing and publishing consultancy
  • Newspaper and magazine consultancy
  • Television, cinema and radio production consultancy
  • Conference, seminar and event organisation consultancy
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Advertising consulting & studies

Consultancy and studies on advertising and promotional publications such as booklets, catalogues, posters and promotional gifts, and on distributing product samples to promote what you sell.

  • Advertising and promotional publication studies
  • Booklet, catalogue and poster consultancy
  • Promotional gift consultancy
  • Product sample and model distribution consultancy
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How we work

Every project follows the same five steps

Larger projects spend longer on each step, but we never skip one.

Step 1

Discovery

Interviews, documents and data. We establish what is actually happening before we propose anything.

Step 2

Diagnosis

Findings measured against regulation, market practice and your objectives, then ranked: urgent, important, and what can wait.

Step 3

Design

Plans, policies, programmes and materials built for your organisation, not adapted from a template.

Step 4

Implementation

Rollout planning, briefings and training. We stay with you through the change, not just the report.

Step 5

Review & handover

We refine what we built based on real use, then hand it over so your team can run it without us.

Construction & real estate Retail, hospitality & F&B Healthcare Logistics & supply chain Professional & financial services Technology Manufacturing Education & training Government & semi-government Media & events
Alaa Mohamad Al Haibah, founder

From the founder

We measure our work by whether a client still needs us for the same problem a year later. Ideally, they do not.

Every study we deliver is meant to be practical, defensible under UAE regulation, and usable by the people who have to run it after we leave. You work with me directly on every engagement.

Alaa Mohamad Al HaibahFounder & Owner